Urmila Matondkar, who was early in her career known for her bold image, was initially noted for her roles in films like Rangeela (1995) and Satya (1998). During the 90s, she has frequently been featured in the Indian media as a sex symbol.
She subsequently went on to show her psychological acting abilities, and has delivered a range of critically acclaimed performances. She received various Best Villain nominations for her role as an obsessive lover in Pyaar Tune Kya Kiya (2001), and won her first Filmfare Award under the Best Performer category for her portrayal of a ghost-possessed woman in Bhoot (2003). She was later highly praised for her roles as a merciless avenger in Ek Hasina Thi (2004) and a caring daughter in Maine Gandhi Ko Nahin Mara (2005).